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This totally redesigned P.Series gives riders of all sizes a jumping off point to a life on bikes. The lightweight, but tough alloy frame is designed to take all the hits and keep rolling—across all frame and wheel size options. Our approach to these robust bikes centers around delivering a simple, high-quality platform thats versatile for all riders, and packs in category-first features that make a difference to the rider.SLEEK SIMPLICITY — The latest and greatest levers, adjustment switches, and complex cabling have their place—but not here. For the rider focusing on progression, eliminating every other variable is paramount. Starting with the durable lightweight alloy frame, P.Series stands up to unique demands of a bike that only dirt jump riders know. Its going to hit the ground. A lot.SIZED FOR ALL — In such a niche corner of the cycling world, a purpose-built bike like the P.Series used to be available in minimal size options. Thats why we took a step back to design a new range of inclusive sizes. From a 20-inch tire legit dirt jumper to a 27.5-inch category-crossing trail cruiser that can be backflipped.REIMAGINE YOUR RIDE — Instead of compromising on its heart and soul (flipping and whipping through the air), we expanded its capability. Its dropper ready, derailleur compatible, and uses adjustable dropouts. You can ride it out your door all the way to the bike park—and make a pitstop to session along the way.TOUGH TECH — Built with a boost spaced rear end for added stiffness, this burly wheel setup along with tapered headtube, and threaded bottom-bracket make P.Series extremely resilient and easy to maintain. Wrapped in its new 2.1 Kicker tire—but accepting up to a 2.35 trail tire—youll find grip and make speed anywhere.

¿Qué hace que sea la zapatilla de ciclismo perfecta? ¿La excepcional transferencia de potencia? ¿Confort superior? ¿Estilo innegable? La respuesta es simple, sí a todo lo anterior. Con las S-Works 7 Road, obtienes una zapatilla sin compromisos.

Hemos aplicado un enfoque sin límites para que transfieras cada gramo de potencia a los pedales. Su suela de carbono Powerline™ más ligera y firme es un elemento nuevo que te ofrece el mismo equipo que desarrolló Rider-First Engineered. ¿Por qué en este caso es especial? Porque nos permite disfrutar de la suela exterior de carbono más ligera y firme hasta la fecha. Su completamente mejorado tacón Padlock™, por su parte, ofrece más comodidad con la misma y excepcional sujeción del tacón de los modelos anteriores. Por último, el material de grado espacial Dyneema™ utilizado en la parte superior no se da de sí al ser utilizado, garantizando que el pie permanece dónde debe. Con la combinación de todas estas características, puedes estar seguro de que mantenemos el lema de que cada vatio cuenta”.

En lo que se refiere a comodidad, hemos conservado todos los elementos Body Geometry que conoces y adoras, entre ellas arco longitudinal, cuña varus y almohadilla metatarsal. Todos estos elementos cuentan con un diseño ergonómico y han sido científicamente probados no sólo para aumentar la potencia, sino también para incrementar la eficiencia y reducir el riesgo de lesiones. Además, a la hora de diseñar las S-Works 7 hemos tenido en cuenta la elegancia para que su forma complemente su función, por lo que encontrarás costuras enlazadas entre sí en vez de cosidas, simplificando las líneas y adaptación a tu pie para ofrecer gran comodidad. Los diales Boa® de aleación CNC exclusivos añaden estilo, cuentan con un duradero interior de ajuste de resorte y ofrecen un preciso microajuste de un milímetro para que la adaptación sea perfecta.

Las S-Works 7 presentan todos nuestros conocimientos sobre calzado combinados en una zapatilla que no falla, sin atajos, sólo una velocidad explosiva con la máxima comodidad.

The perfect apparel for the perfect ride, thats what our Prime Series is all about. The best fabrics, constructions, and technologies go into these pieces, and the Womens Prime Short Sleeve Jersey is no exception.Starting with the fabric, its been specifically designed to help regulate your body temperature when the mercury starts to rise—yeah, youll feel the cooling the first time you touch it—making those toasty days in the saddle more enjoyable. Furthering the cooling potential, it features a VISLON® zipper thats super easy to zip and unzip for hot climbs and cool descents. Finally, it features three main back pockets plus a zippered one to store all your snacks and essentials that are sure to keep you going all day.

TORCH 2.0 RD SHOE BLK 41

The all-new Purist Insulated features our Chromatek™ liner—a proprietary insulating barrier that lines the core to keep your liquids cold. Not only do your liquids stay cold, but new squeezable materials allow for unmatched flexibility, too.







The Purist Insulated Chromatek™ bottles still feature an amorphous silicon dioxide coating thats infused into the inner-wall of the bottle. Essentially, this forms a glass-like finish that provides a totally natural, and completely inert, solution to the problem of your drinks staining the bottle or leaving behind any residual aftertaste. This infusion also shields your fresh water from tasting like plastic on very hot days, making it akin to drinking straight from a sparkling clean glass.







Finally, our Watergate cap features our Heart Valve™ that opens and closes—hands-free.